1. Who We Are

This Privacy Policy applies to all brands and services operated by Leanor Johannaberg, including Nordic Ville, Nordic Ville Home Studio, The Home Studio, Home Studio, and Homes for Abundant Living (together, “we,” “us,” “our”). We are the data controller responsible for your personal data under the EU General Data Protection Regulation (GDPR) and applicable Danish data protection law.

Registered address: Nordic Ville ApS, CVR 40 09 83 56, PH Park 29, 2970 Hoersholm, Denmark.

Support contact: [email protected]

2. Scope

This Policy explains how we collect, use, store, share, and protect personal data when you visit our websites, subscribe to our newsletters, take our quizzes or assessments, register for webinars or masterclasses, purchase our products or programs (including the Home Studio, Home Studio Advisory, and Dream Home Roadmap), participate in our community, or otherwise interact with us across any of the brands listed above.

3. What Personal Data We Collect

Identity and contact data: name, email address, phone number.

Billing data: billing address and payment details, processed by our payment processor; we do not store full card details.

Residential and project data: your residential address and/or the address of a property or building project, where you voluntarily provide this to us — for example in onboarding questionnaires, progress reviews, or community discussions — in order for us to provide relevant guidance.

Account and engagement data: purchase history, program progress, quiz and questionnaire responses, community posts and messages, and survey responses (including onboarding, 3-month, and 9-month reviews).

Technical data: IP address, browser type, device information, and usage data collected via cookies and similar technologies on our websites and platforms.

Communications: correspondence between you and our support team or coaches.

4. How and Why We Use Your Data

We use your personal data for the following purposes, on the legal bases indicated:

To provide and administer our products, programs, and membership services (performance of a contract).

To process payments and manage billing (performance of a contract; legal obligation for accounting and tax records).

To communicate with you, including onboarding, progress-review, and support emails, and to respond to inquiries (performance of a contract; legitimate interest).

To send newsletters and marketing communications, where you have opted in (consent, which you may withdraw at any time).

To personalize guidance based on voluntarily shared project or residential information (consent / performance of a contract).

To operate and moderate our community spaces, including enforcing our Community Standards & Code of Conduct (legitimate interest).

To improve our websites, content, and offers through analytics (legitimate interest / consent for non-essential cookies).

To comply with legal and regulatory obligations, including tax and accounting requirements (legal obligation).

5. Who We Share Your Data With

We share personal data only as necessary with trusted third-party service providers who process data on our behalf under appropriate data processing agreements, including payment processors, email marketing and automation platforms, website and course hosting providers, community and membership platform providers, and cloud storage providers. We do not sell your personal data. Some of these providers may be located outside the European Economic Area (EEA); where this is the case, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, or reliance on an adequacy decision.

6. Data Retention

We retain personal data for as long as necessary to fulfil the purposes described in this Policy, including to provide ongoing membership services, to comply with our legal and tax obligations, to resolve disputes, and to enforce our agreements. Where data is no longer needed, we securely delete or anonymize it.

7. Your Rights

Under the GDPR, you have the right to access the personal data we hold about you; request correction of inaccurate data; request erasure of your data (“right to be forgotten”), subject to legal exceptions; request restriction of processing; object to processing based on legitimate interests or for direct marketing; request data portability; and withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing before withdrawal. To exercise any of these rights, contact us at [email protected]. You also have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) or your local supervisory authority if you believe your data protection rights have been violated.

8. Cookies

Our websites use cookies and similar technologies to operate correctly, remember preferences, and, where you consent, analyze site usage and personalize marketing. You can manage or withdraw cookie consent through your browser settings or any cookie banner presented on our sites.

9. Children’s Privacy

Our products and services are intended for adults. We do not knowingly collect personal data from individuals under the age of 16. If we become aware that we have inadvertently collected such data, we will take steps to delete it.

10. Data Security

We implement appropriate technical and organizational measures designed to protect your personal data against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this Policy indicates when it was last revised. Material changes will be communicated to Members where appropriate.

12. Contact

Questions or requests regarding this Privacy Policy or your personal data should be directed to [email protected].